11/13/2023 0 Comments Doxycycline shelf lifeConsistent with our bold mission statement ‘We Love Fashion, We Change Fashion’, this game-changing collaboration with HeiQ enables us to further push innovation and sustainability across our brands’ offerings, thereby driving measurable impact for environment and society alike,” says Daniel Grieder, CEO of HUGO BOSS. “Our exciting partnership with HeiQ on HeiQ AeoniQ represents yet another important milestone on our journey towards becoming the leading premium tech-driven fashion platform worldwide. Over the mid to long term, HUGO BOSS is focused on the potential to materially complement and substitute the currently used polyester and nylon fibers with the cellulosic HeiQ AeoniQ fibers. The investment therefore perfectly fits in with HUGO BOSS’ goal to strongly increase the proportion of more sustainable materials over the coming years. In addition, the company puts particular emphasis on establishing an end-to-end circular business model. The strategic partnership will help HUGO BOSS meet its ambitious sustainability targets which include the aim for climate neutrality within its own area of responsibility by 2030, and throughout the entire value chain by 2045. The investment is supplemented by an additional US$4M arrangement, which is subject to the achievement of agreed goals. HUGO BOSS is the first company that has joined the race to adopt HeiQ AeoniQ and to have secured its stake in HeiQ AeoniQ equity. (Photo from HeiQ)Īs part of its ‘CLAIM 5’ growth strategy, HUGO BOSS (MDAX: BOSS) – one of the leading companies in the global premium apparel market – executed its first sustainability-linked investment for a US$5M shareholding in HeiQ AeoniQ LLC, a fully owned subsidiary of London listed HeiQ Plc (LSE: HEIQ).
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